If you love Harry as much as we do, sponsor a Yao Ming billboard in China for his holiday gift to Stop the Soup. Started by WildAid and Shark Savers, the billboard campaign takes a big step – and the first step – in promoting consumer awareness. As WildAid says, “when the buying stops, the killing can too”.
Purchase a billboard today through Shark Savers
For only $100, you can fund a bus stop billboard advertisement featuring basketball superstar Yao Ming. Public awareness is essential to help save Harry’s fins and if you didn’t know already, faces like Yao Ming (the coolest NBA player by Harry’s books) will play a key role in getting the message through to the everyday consumer.
A Case Study
During 2009, WildAid put up 200 billboards in Beijing for 3 months. Here’s what they found in a followup survey:
- 19% of Beijingers responding remembered having seen the boards
- 82% of those people said they would stop or reduce their consumption of shark fin soup
Case in point: public awareness works.
New Year Goodies
Know a shark-lover? Adopt a creature through Oceana and get a hammerhead plushie or Harry-shaped cookie cutter! Purchase what you can afford: prices range from $35 – $150 gifts.
Adopt a creature with Oceana today
Our Gift to Harry
Individual contributions from the Shark Truth team members put together $200 to purchase two billboards for Harry this holiday season. We hope to connect with WildAid and Shark Savers to do a similar billboard campaign in Vancouver.
Harry wishes you happy holidays!
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Shark Truth Updates| The Shark Truth team is taking the time this holiday to plan our activities for the new year. There have been talks of Mahjong tournaments and of course our Stop the Soup wedding competition to be launched in late spring of 2010. To keep updated, sign up for our newsletter here.
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