Hug a Shark at the Chinese New Year Parade

If you’re in Vancouver, you would know what a weekend of festivities it has been – and we were a part of it! Wake (local shark education group) and Shark Truth partnered together to create a positive message for the Chinese New Year parade in a packed Chinatown on Sunday 14th of February. 15 volunteers representing both organizations went to show off our hand-made foam sharks and fin hats by getting people to “Hug a Shark Today”.

We distributed over 800 red pockets that contained ‘lucky money’ (a chocolate coin) and a dual-language flyer that adapted the ‘Year of the Tiger’ to the tongue-in-cheek ‘Year of the Tiger Shark’. The flyers explained why sharks are endangered and included three facts about sharks and shark fin soup. 150 fortune cookies (with positive messages about sharks inside them) were also given out, but the biggest crowd-pleaser was the hugging.

Hundreds of people of all ages flocked to embrace our costume clad crew and get their pictures taken with our cuddly sharks and wonderfully bubbly and cheerful volunteers. All in all a massive success!

Red Pocket Goodness

Because of our actions, the future is looking a lot brighter for our fin-happy friends! Check out some of the photos, we would love to hear your comments! Gong Hay Fat Choy and Happy Year of the Tiger Shark :)

CNY Thumbnails

Photos on Flickr

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