Subject Line: Match My Pledge to Kick Start a Fin Free Vancouver
Kickstart the campaign for a Fin Free Vancouver!
Help local nonprofit Shark Truth fundraise $18,000 to promote awareness for sharks and campaign for shark fin bans.
Shark populations around the globe are plummeting at an alarming rate, threatening the stability of our ocean ecosystem mainly for shark fin. Vancouver has the second largest Chinese restaurant industry in North America next to San Francisco. Today, you can help make a difference by supporting legislation to ban shark fins in Vancouver and its neighbouring cities.
Toronto has already taken leadership to ban shark fins along with five other Ontario cities, now all eyes are on Vancouver and we are ready for action. Help us kickstart this campaign and make it an undeniable success by supporting the Fin Free Vancouver campaign through IndieGogo: http://bit.ly/supportfinfreevan
PROTECTING SHARKS
Every year, up to 73 million sharks are killed primarily for their fins, a practice that is not only ecologically destructive, but wasteful.
SHARKS ARE IMPORTANT: Sharks are top predators that maintain the health of our ocean ecosystem. With late sexual maturity, long gestation and life spans, they are being killed at rates their populations simply cannot sustain.
A WASTEFUL PRACTICE: On average, sharks’ fins make up less than 5 percent of the animals’ total body weight. Due to the high value of their fins (a dorsal or a whale shark can sell for 50,000CDN) and low value of their meat, sharks are often finned at sea and the rest of their body is wasted and dumped overboard.
The shark fin trade is driven by the growing demand for shark fin soup – a delicacy popular at middle-to higher-class Chinese banquets like weddings. Many Chinese wedding couples and consumers have already joined the movement and pledged to not consume shark fin. When one-third of open ocean sharks are being threatened with extinction, banning shark fin products would reflect this growing change and help curb shark finning effectively.
Help us kickstart this campaign and make it an undeniable success by supporting the Fin Free Vancouver campaign through IndieGogo: http://bit.ly/supportfinfreevan
For more information, visit http://sharktruth.org
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