Shark Truth’s mission is to promote awareness, education and action for sharks by building a community around change and creating long-term champions from within the community. Founded in 2009, Shark Truth is a grassroots nonprofit founded by Chinese-Canadian, Claudia Li.
Up to 73 million sharks are killed every year (mainly for their fins) and 25 species of sharks and rays have a risk of extinction within our lifetime (IUCN, 2010). Sharks are top predators that maintain the health and balance of our ocean ecosystem. Although sharks have existed on this planet for over 400 million years, their populations have plummeted this past century due to the growing demand for their high-profit fins.
The start of a new, more sustainable tradition
After discovering how shark fin got from the sea to her bowl, Claudia followed a bit of an unconventional path: with an academic background in business and marketing, she was inspired by the story of her heritage to spark change in our community:
Growing up in a traditional Chinese family, I have had my share of shark fin soup. When I learned about the wasteful and ecologically damaging practice of shark finning, and how shark fin soup was brought from the sea to my bowl, I knew I had to do something. Because growing up in a traditional Chinese family, I also know that our culture is one based in harmony, respect for nature, family and community. My parents immigrated to Canada with the goal of creating a future for their children – and they worked hard to do it. Now, it’s our responsibility to make sure we have sharks and healthy oceans to carry on this legacy for this generation, and many more to come.
Success to date
Through our unique education and community engagement campaigns like the Happy Hearts Love Sharks wedding contest, we’ve saved 2,800 sharks from being eaten and stopped 28,000 bowls of shark fin soup in less than three years.
Annual Report for 2011 coming soon!